Twitter TV Ad Targeting and Twitter Amplify offer advertisers opportunity to reach audiences with the brand creative during the event with the help of Video. The Promoted video can showcase your brand in several ways either as a Pre-roll ad with the brand logo or with a mention of Twitter handle for your brand or with a hashtag of the brand campaigns or simply by way of the logo that appears during the video.
Based on your brand’s engagement strategy and your brand campaign, you can determine your remarketing strategy. The campaign that you run on Twitter and promote the same with Twitter Amplify , often gives a set of audiences that have engaged with your brand during the event with your content or the Twitter Promoted Video. These engaged audiences can help identify target audience for your remarketing campaigns. Following up on Twitter Amplify engagement with a response driven campaign can help you promote your products with an offer that allows for a free giveaway or for product trials such as a free test drive or a discount offer. To understand the impact of your campaign with different segments you will need to look at post-engagement attribution on Twitter that lets you understand the conversion lift from your Promoted Tweet Campaign.
Five Ideas For Remarketing To Twitter TV Targeted Audience
To plan your remarketing campaign, advertisers can create a Brand contest that requires audience to respond on social media or link to the site with a promotion offering a special price-off or discount to the users.
Create Product advertising highlighting features of your product that create a recall for your Twitter TV activity.
Play with newer formats and Visual treatments for better engagement.
Create a contest for Audiences to interact with your brand by encouraging them to participate with a format that they find most engaging. You can also Create a themed video for your audience with clippings from their moments associated with the event or the show that you used Twitter TV targeting for.
Promote your App with Mobile App Promotion for audiences who engage with your brand . With Twitter you can see the audiences who engaged with your brand on Twitter with the amplify program and purchase behavior with partner audiences. This helps you segment your audience based on the customer journey to know the stage that your targeted audience is at. Once you arrive at the right segmentation for your campaigns you can define the communication objective and zero-in on the creative.