Facebook Messenger has introduced Video Calling and businesses can sign up for Facebook Messenger to promote brands and products, allowing for real-time conversations. Messaging apps are known to be the new form of Social Media and Facebook Messenger is one of the most popular Messaging Apps.
Facebook Messenger with a built-in camera, allows users to snap and shoot moments as they happen. With built-in tools users can add drawings or text to personalize your photos. Furthermore, the messenger now allows for a live video chat.
Brands could effectively use Facebook Messenger to promote with user-generated content as well as video themed events that allow for users to connect with friends and family to share special moments, with a real-time conversation. The biggest difference from other programs is Video Calling feature offered that enables Brands to connect live on Video with Fans and Followers allowing for a real-time conversation and memorable moments that can be shared.
Five Ways Brands Could Use Facebook Messenger Video Calling Feature
Sponsor a Day: Brands could create an event that requires users to sign up for a Special Day Gift such as Happy Birthdays, where Brands will call the account mentioned. On the said day the audiences will receive a reward that is disclosed on the Facebook Messenger Call.
Brands can make it a contest where a select few get a chance to talk to their favorite stars on their Birthdays upon completing a certain action.
Brand Activation: An example for activation will be requiring users to demonstrate how they are going to use the product. Show us how you feel about our new Apple Watch , Share with us in a Video Call with your watch on your wrist.
Brand Experience: Create new Experience that allows for user participation with a link to the product such as #UpForWhatever Experiences from Bud Light. Allow for Video Calling that lets users share an experience with a product message or featuring the product in a call.
Social Shopping: Allow for users to pick their favorites from a collection, where audiences can choose from an assortment and make a choice during the call with their friends.
Contests and Live Shows: Brand Contests that require audiences to take part in live events with a video call. Brands could host live quiz shows or hold hang-outs requiring audiences to share their views.