Twitter has published research where the users are more engaged with Video Content on Twitter, with 90 percent of viewing taking place on Mobile and Native Videos are found to be more engaging. Target has recently partnered with Eddie Borgo to Live Stream the collection. As reported by Mobile Commerce Daily,

“Periscope offers a chance for Target’s guests to get real-time, behind-the-scenes access to various Target moments, including designer partnership events,” said Jessica Carlson, Target spokeswoman. “Target’s Periscope segments during the Eddie Borgo for Target event not only gave guests access, but also gave guests a chance to hear directly from Eddie Borgo and learn just how easy it is to customize their own unique pieces from the collection.

“Periscope is a new platform and we are still testing and learning new ways to use it,” she said.

Twitter’s  new products and tools such as Promoted Video, SnappyTV, mobile video uploads and most recently, Periscope are designed to Fuel discovery and Engage audiences.

Nielsen’s BrandEffect Studies have found Video on Facebook to perform better than control for Brand Awareness, Ad Recall and Purchase Intent.

Tactics For Promoting Your Brand With  Video Content

Promote with a video  that has clever hacks, tips and How-To’s as seen for the Memorial Day Video from Bustle.

Depending on the goal of your campaign you can use Video to highlight the key product features and the brand logo with sponsored content that your audiences are likely engage in. This could be done with a strategic content partnership or a one-off sponsorship of events.

Introduce a product making it relatable for the audience, by making them part of the conversation.

Promote an offer with a Video that makes your users feel special. Make users integral to the conversation with UGC and Collages of images.