Instagram has successfully run 475 Brand campaigns on Instagram as “Sponsored Posts” that yielded over 2.9X lift in Ad Recall for advertisers, according to Instagram for Business Blog. The campaigns were measured with Nielsen Brand Effect that measured the results of sponsored posts on Instagram, and ever since Instagram has introduced newer ad formats including Video and Carousel Ads.
Instagram has recently announced that it will introduce Direct Response Ad formats, leveraging the Targeting capabilities of Facebook that will allow advertisers to target audiences based on the demographics and interests.
According to Instagram for Business blog, Instagram advertising will be made available through an Instagram Ads API and Facebook ad buying interfaces over the coming months. In order to leverage the strength of Facebook advertising that has over 2 Million advertisers, Instagram will make the Ads API available to select Facebook Marketing Partners. This will help advertisers, benefit from Facebook’s existing buying, managing and measuring capabilities.