Williams Sonoma with Visa Checkout have rolled out a Video shopping experience that seamlessly blends the context with in-stream shopping and ease of paying, while watching the video, with Visa Checkout.
To make the offer more appealing Williams-Sonoma.com is offering a limited offer discount. The concept of shoppable video taps into different themes of making summer enjoyable with Williams-Sonoma products with engaging video content in different themes.
“See how to throw your own West Coast Cantina party with the help of Megan Mitchell, Visa Checkout and Williams-Sonoma to take your summer from cool to caliente!
Pay with Visa Checkout at Williams-Sonoma.com and save $10 off your purchase of $100 or more.”
According to Mobile Commerce Daily, Visa Checkout service that already has 4 million users will make the mobile shopping experience rewarding as the checkout process is designed for on-the-go mobile shopper.
“We know that more than 60 percent of time that people spend shopping online is on mobile devices,” said Sam Shrauger, senior vice president of digital solutions for Visa. “But retailers aren’t seeing those shoppers convert to buyers at a high rate because the small screen size creates a clunky experience.
“When we combine innovations like Visa Checkout and shoppable videos together, retailers can really start to see an increase in conversion on mobile devices,” he said.
Six Ways Brands Can Use Shopping Video Ads
Shopping Video Ads can be one of the pillars of your Seasonal Marketing Strategy. Using video content or ads to promote your best sellers for the season can help you reach the right audience at the right time with the right offer. Mobile audiences that already engage with Videos now have the chance to shop directly from in-stream feed.
Shopping Video Ads Can Strengthen your Content Marketing by generating the right kind of leads for your product launches and build a brand community that are likely to be your best audiences for remarketing campaigns. With Shoppable Videos a content marketing effort such as Lookbook can help you reach audience with links to the right pages with an option of click to buy.
Shopping Video Ads Can be effective for Brand Storytelling as seen in the case of Williams-Sonoma.com where they have tied up with West Coast Cantina for hosting different influencer video including tips and techniques for hosting a themed summer party. The videos are hosted on Visa’s YouTube channel.
Viewers can choose to find out more about featured products from a prompt that leads to cards for showcased products. Clicking on a card brings users to the product page for that item on the Williams-Sonoma site. Messaging throughout the videos encourage viewers to try Visa Checkout on Williams-Sonoma.
Shopping Video Ads can help you engage audiences with Live streamed events video clipping for any collection or range of products to promote the products, making your campaign look more authentic.
Shopping Video Ads with User Generated Content including the bestselling product in a user-generated video can help in promoting your bestselling product with shoppable links or could even prove to be your Campaign Idea as seen for Levi’s.
Shopping Video Ads are right awareness building tool for new launches where the initial tests for a beauty brand have yielded up to 54 percent increase in Ad Recall.