Retargeting With Product Listing Ads
Google PLAs are now available with a “Buy Now” option and select retailers can use the option to retarget audiences that have engaged with brand’s advertising by offering a Click-To-Buy option that comes with the newly rolled out Ads.
That ad will lead to a retailer-branded product page hosted by Google, where the shoppers are required to add their payment information that can be used for future transactions.
Google has rolled out a Conversation Search feature that according to the AdWords blog:
“On searches for the top-rated products, such as “Best women’s Nike running shoes,” we’re starting to show newly-designed shopping ads with authoritative rankings and product ratings. The new design is so helpful to those specific users that we’ve seen click-through-rate increases of up to 11 percent for retailers for these queries.Product queries that include “reviews” or “recommendations” are also increasingly common, so we’re showing new product review cards with product ratings and snippets from the most useful reviews from around the web. Finally, shoppers who want to learn more about a product’s features, like the resolution of the camera they’re considering purchasing, may now see a product attribute card with the most relevant information.”
Retargeting With Google Play Ads
Advertisers using AdWords can Retarget audiences with Google Play Music Ad Inventory with an Ad campaign linked to Keywords that can be set up on Google Display Network. Advertisers have access to engaging Ad units and can retarget audiences that have shown interest in your Products.
This Google Play Ads inventory is available through the Google Display Network (GDN), which gives advertisers’ access to TrueView video ads and Lightbox ads that are optimized for Mobile.
In addition to retargeting audiences with a search campaign, you could promote your app by linking your AdWords account to Google Play.
Remarketing List Search Ads
RLSA is effective in targeting your site visitors and can help you bring down Cost of Acquisition. Here are some ways shared by Google that can help you build new Audiences for remarketing.
Once the setting is enabled,the eligible audiences are available in RLSA.
YouTube TrueView Shopping Video Ads
True View Ads InStream now feature product cards in Shopping Video Ads, that allow you to add product information highlighting key points in the advert such as price, offer and CTA. Using the Product Cards can help you get your offer noticed by the right audience boosting response for the offer. You can use YouTube Video for remarketing by selecting the Video Tab in AdWords.
Referral Links URL
To match the adverts to the buyer journey Referral Links URL can help you target audiences at different stages of buyer journey. This will help identify audiences who are aware of the offer to ensure that you can target the audience with the right creative at the right time.