Mobile is leading the way for eCommerce with total share of retail transactions done on Mobile likely to go up to 40 percent of all eCommerce transactions, globally, according to a report by Criteo State of Mobile Commerce Report for Q2, 2015, based on 1.4 billion transactions. Retailers that have an optimized mobile experience see a larger share of mobile transactions. Mobile transactions in the US make for a 30 percent of all eCommerce transactions. The use of multiple devices for a single purchase is a rising trend making for 40 percent of all eCommerce transactions. For businesses that have prioritized Apps, nearly 50 percent of all transactions are on Apps.
Apps lead the way for conversions and usage in comparison to other mobile transactions, accounting for nearly 47 percent of retail revenues for retailers who have prioritized apps. Apps are significant for last-minute travel bookings with 42 percent of mobile transactions originating in Apps for businesses that are focused on Apps. Apps convert at a higher rate as the products viewed per user is 3 times leading to higher conversion rates.
Key Takeaways For Brand Marketers and Advertisers
Cross-Device targeting and campaign optimization can improve ROI with campaigns designed to retarget audiences across devices.