Newer App Experiences For Consumer Engagement

SuappSUBWAY has introduced remote ordering in-App that has been updated with convenient payment features. The new features offer the added convenience of remote ordering and payment for customers in the U.S.

Realizing the importance of Mobile, leading restaurant chains have updated the mobile experience, making it  the focus for Omni-channel retail experience.

Pepsi

Pepsi has created an  experience with an app, “Pepsi Pass”, that makes hanging out with your friends even more rewarding—Pepsi Pass. It works with Facebook and automatically gives you points when you’re with friends who have the app, too. The App works on Reward Points where you Hang out with one Pepsi Pass friend and you’ll earn points. If the phones are switched on while hanging out pepsi1with a whole bunch, you and your friends all earn points. All without having to check-in at all. Introduced in June 2015, Pepsi Pass is ranked second on AppAnnie’s iOS charts after Starbucks, for the “Food & Drink” category.

Payment

According to PR Newswire, SUBWAY also plans to add PayPal, a global leader in digital payments as one of the convenient options customers can use to pay for meals when they order remotely or pay in-store using the SUBWAY App’s mobile payment feature.

Apple Pay is an easy and secure payment option for customers to pay for their meals using a mobile device in-store at the point of sale. SUBWAY® restaurants will now offer multiple forms of mobile payment at its 27,000-plus U.S. store locations, the most across the category.

“Our customers are at the center of everything we do, and we know mobile is playing a key role in all of their lives,” said Valencia Johnson, a SUBWAY® restaurant manager in Los Angeles, California, who has 19-years’ experience helping customers. “The new Subway app makes ordering on-the-go that much easier.”

Using order.subway.com is also an easy option for those on the go. On order.subway.com, customers can choose a restaurant, customize and place their orders and then pick them up at the restaurant. To further simplify the checkout experience, Subway, will also be enabling PayPal’s One Touch™ – the faster, easier way to pay for eligible customers checking out online via their phones or laptops. With One Touch, consumers that have opted-in can securely pay in a single touch on their phones or laptops without having to type in any payment credentials, usernames or passwords.

Subway

“As part of our continued commitment to improve, we knew that offering online and mobile tools to our busy customers was critical to ensuring they cannot only eat fresh; but fast,” said Carman Wenkoff, Chief Information Officer for the SUBWAY® brand. “We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience.”

“We look forward to introducing PayPal to our future list of payment options,” said Ken Moy, Director of Global Payments & Emerging Commerce for the SUBWAY® brand. “This collaboration will make it quicker and simpler for the 169 million active, global PayPal customers to enjoy a great Subway meal at our more than 27,000 locations in the U.S.”

 

 

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