Achieving campaign metrics that may vary from impressions to CPA, CPE or video views, can prove to be a challenge for advertisers and brand marketers. Here are five success factors that can help you promote your brand with a better campaign performance, while achieving your brand performance goals. Promotional Brand Loyalty can help you engage newer audiences and target new segments.
For an awareness, engagement or preference building campaign, it is essential that your campaigns resonate with your core target audience. You may choose a creative theme that is satirical, funny, awe-inspiring, action oriented or dramatic, however it is important that your messaging strikes an emotional chord with your target audience beyond relevance and performance, for them to become your brand advocates.
McDonald’s launch of New Buttermilk Crispy Chicken Sandwich, on Facebook has featured videos of consumers feedback on the launch. The videos capture images and reaction of consumers with the product and an announcement of a free drink promotion.
Further to creating awareness about the launch, McDonald’s has built on Brand Resonance with the audience to create a bond with the target audience reminding them about the new unique taste. The emotions of consumers who have tried the new product act as an endorsement, with creative that is most likely to reverberate with the core target audience.
Location Aware ads and Social Media ads lead to increased purchase intent and overall favorability leading to improved campaign results. With Facebook engagement being pivotal among all age groups, it have become vital for brands to be preferred by the audiences. Campaigns that are seen as relevant with location awareness and targeted personalization will drive overall favorability for your brand and increasing reach for your campaigns.
To achieve a targeted reach for your brand it is important to identify the right partners to enable brand discovery. Brand Discovery informs your core target audience and makes the aware about the product at a certain, time, place and location. Recommendations, reviews and referrals can enable your core target audience to discover your brand in their path to purchase. With the popularity of social media apps, you need to identify the right social network and social media advertising and format to get your brand discovered by your core target audience.
Brand Influence creates the right buzz for your campaign, enabling brand discovery and build awareness for your brand campaigns, contests and offers. Engaging Customers with simple quizzes, contests and easy to answer questions can build influence for your brand that gives your brand campaigns a multi-fold reach.
Brand Appeal creates a distinctiveness for your campaigns that helps your audiences connect with your proposition making it easier for you to retarget audiences and up-sell or cross-sell to your engaged audiences and fans.
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