Nearly 94 percent of Halloween shoppers will buy candies, bringing in a total USD 2.1 billion in Candy revenue, making it an occasion for brands to engage the audiences with Halloween themed advertising. For brands using Social Networks to promote their brands on Halloween, Custom Audience targeting available on Facebook, Twitter and now Google’s Customer Match for search ads, can prove to be a highly effective tactic.
Targeting, Placement of Ads and Objectives are key in building on your Facebook ad efficiency, with nearly 70 percent of reach on Facebook now being paid for advertising. On an average 25 percent of the posts seen by a Facebook user are Pages post, of which nearly 10 percent are promoted.
Promoting Posts on Facebook can increase engagement for your brand for peak season shopping days. Facebook advertisers can also set up search campaigns to engage audiences with Search for the Facebook Campaign. Brand Campaigns with Custom Audience targeting can bring in shoppers with offers, contests and special promotions and offering a chance to shop and engage. It has been proven that Brands promoting products with promoted posts can increase ROI from the campaigns.