HPE Launches Global Brand Campaign – Accelerating Next

Hewlett Packard Enterprise has kicked-off a new Global brand campaign “Accelerating Next”. According to AdAge, “To kick off the new company, HPE President and CEO Meg Whitman, as well as some of its business partners and customers, will ring the opening bell of the New York Stock Exchange, where the company will begin trading under the ticker “HPE.” The new company has annual revenue of USD 53 billion”.

Hewlett Packard Enterprise will focus on networking, software, servers and cloud based services and solutions for business customers.

The brand campaign propels the idea of newer enterprise capabilities as the new business imperative in the age dictated by agility and disruption.

“Our job was to create a perception of the company and position the company as unique in the marketplace, but separate from the HP we were and HP Inc.,” said Susan Popper, senior VP-experience marketing for HPE.

“Our brand promise is ‘Together we propel your business forward.’ The theme of the campaign is ‘Accelerating Next.’ In this world, the speed of business, the need for agility and disruption in what we call the idea economy means our customers have to quickly adapt to that change,” Ms. Popper said. “The campaign shows how we help accelerate what’s next for customers, whether that is accelerating innovation, transformation or value.”

The Global brand launch with an undisclosed budget launched by HPE  features two TV Spots Green Light and  Accelerating Next. The brand strategy and identity are created by Siegel and Gale, and creative has been developed by BBDO New York.

The campaign breaks with two TV spots, which are running on “Monday Night Football” on ESPN and cable networks including CNBC and CNN.

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