Brands Usher In Holiday Cheer With Seasonal Packs

Starbucks has revealed the Festive season menu and brought back the Red Cups to its stores starting November 3 for the Holiday Season. The Starbucks menu for Holiday season includes iconic holiday beverages Caramel Brulée Latte, the Eggnog Latte, the Gingerbread Latte and the Peppermint Mocha.

After a number of variants for Pumpkin Spice Flavor, Chips Ahoy has jumped on the bandwagon with its first-ever hot cocoa-flavored cookie.

MnMs new packs for Christmas are available in three flavors peppermint, cafe mocha and Hot Chocolate. As for the white peppermint flavor, fans can expect “cool peppermint with creamy white chocolate” in 8 oz. bags for USD 3.49. The café mocha M&Ms, available exclusively at Target, are made with milk chocolate and the coffee-infused flavor comes in red and green colors.

Creating Brand Buzz for your brand during holiday season with Seasonal Packs can be a rewarding strategy. Oreo has successfully launched variants with an epochal buzz on social media. Seasonal Product launches can help create an engagement that is seen topical and helps your brand connect with your audiences in a contextual theme as seen in the case of Oreo’s seasonal product launches. The launch of variants is timed to tap into the consumer sentiment for the season on channels that their target audience is most engaged on. Brands that are early in the game are able to get greater share of mind from the audience.

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Five Ways To Promote Seasonal Packs

Launch a Social Media Contest with a quiz requiring audiences to choose their favorite flavor.

Create an Interactive post page where users can feature their photos and images with the seasonal pack.

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Share your offer and pack on news sites and other media within the seasonal context.

Use Couponing for promoting products as shoppers frequently look for coupons.

Referral Marketing can get audiences to engage their friends and spread the Holiday Cheer. Use referral marketing where appropriate for sharing social media posts.