Nordstrom’s seasonal strategy has been focused on minimal copy with posts that cash-in on the seasonal shopping sentiment by piquing the shoppers interest with style and a mid-month sale to keep the early bird shopper engaged. According to Shareablee, Nordstrom’s social media posts accounted for eight of the top ten posts and generated an average of 18,700 actions per post.
Sephora’s social media campaign has garnered the maximum number of followers with second highest actions per post.
Sephora’s Social Media Strategy focuses on Sneak preview of Black Friday Deals, with posts that feature products defining trends and the color palette for the festive season.
Macy’s has targeted the online shoppers with a Shopping Buddy and web busters with a sale starting Wednesday.
Kohl’s social media posts are a combination of online sales that are focused on engaging audiences with sales and merchandise, as well as a brand campaign that focuses on celebrating togetherness.
Ulta Beauty has created special Cyber Fundays to give sneak previews of deals for engaging seasonal shopper with a Gift Guru on tips for choosing the right gift.
REI with a social media campaign focuses on inviting audiences to opt out with a hashtag #OptOutside has been a roaring hit with a social media post on Facebook that brought in 119000 actions. On Instagram inspiring posts are engaging audiences with an imagery that speaks to the adventurer in you.