Ten Ways To Use Instagram For Seasonal Shopper Engagement

Instagram with its user base of 40 Million users and over 80 million photos shared per day, may prove to be an ideal network to attract your target audience this holiday season.  Advertising on Instagram has given boost to advertisers with  increase in Ad recall; and with newly added features to the advertising suite, Instagram is the network of choice for visually-engaging campaigns.

  • Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
  • Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram

Engaging your audience with  Visual Storytelling can be done with posts on Instagram that engage audiences with Captions and images that resonate.

Here are Ten Ways To Use Instagram For Seasonal Shopper Engagement.

Create Seasonal Posts introducing a new product highlighting the key product attributes in a visually engaging format.

Present your Gift Card Customer Value Proposition in a static frame of a video or an image, as an image and caption the post with an emotional connect.

Engage Social Media Influencers that can get your proposition noticed with visuals that engage your target audience.

If you can dream it, Instagram latte artist Paulo Asi can create it. #latteart #tobeapartner #regram: @1912Pike

A post shared by Starbucks Coffee ☕ (@starbucks) on

Create a Video Loop that places your brand logo in a seasonal context in a creative manner as can be seen for Pepsi’s post for Art Dome at an event with the help of an artist.

Use Instagram posts as a style guide to create a Visual LookBook for the holiday season.

According to Shareablee, Oreo generated 120 percent more engagement on Instagram in November, with holiday themed campaigns, compared with the same time last year, capturing more than 376,000 total actions (likes and comments).

Oreo has highlighted the seasonal pack that uses creative layouts depicting interaction, which is the point of engagement with audiences.

Krispy Kreme introduces Santa Belly doughnuts with a simple question.

What's jolly, red and now in US/CAN shops? #SantaBelly Doughnuts

A post shared by Krispy Kreme Doughnuts (@krispykreme) on

Engage audiences with reposts from your followers with a seasonal theme.

Three lil snowmen 🎤#Repost @iron_bettie ・・・ ⛄⛄⛄ #Snowmen #KrispyKreme #Donuts

A post shared by Krispy Kreme Doughnuts (@krispykreme) on

Share Content that audiences find useful such as DIY and recipe ideas, One of the most engaged posts on Twitter was a dessert recipe shared for Thanksgiving by Jell-O.

Highlight any special offers that you are introducing during the season, or share a window display that highlights your brand’s identity as seen for Nordstrom’s Holiday post.

We've decked the halls! #🎄 #holiday

A post shared by Nordstrom (@nordstrom) on

Key Statistics For Instagram

According to Piper Jaffray’s  recent survey among 9,400 teens ages 13 to 19, with 56 percent males, with an average income of USD 68,000, Instagram and Twitter are the most important social networks. Although a survey from Pew Research claims that Facebook is the most popular social network with the teens. The difference in survey findings could be on account of the income demographic. The Pew report showed 41 percent of those polled described Facebook as the site they use most frequently, followed by Instagram with 20 percent and Snapchat at 11 percent. The incidence of Social Media is extremely high, with 72 percent of all teens spending time with friends via social media and with 23 percent doing so daily. Messaging Apps are used by 42 percent of teens. Here are the Key Statistics for Instagram by Sprout Social.

social-demographics-instagram1

 

Advertisements