Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features to the advertising suite, Instagram is the network of choice for visually-engaging campaigns.
Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram
Engaging your audience with Visual Storytelling can be done with posts on Instagram that engage audiences with Captions and images that resonate
Here are Ten Ways Brands can promote on Instagram.
Create Seasonal Posts introducing a new product or promotion highlighting the key product attributes in a visually engaging format.
Present your Gift Card Customer Value Proposition in a static frame of a video or an image, as an image and caption the post with an emotional connect.
Engage Social Media Influencers that can get your proposition noticed with visuals that engage your target audience.
Create a Video Loop that places your brand logo in a seasonal context in a creative manner as can be seen for Pepsi’s post for Art Dome at an event with the help of an artist.
Use Instagram posts as a style guide to create a Visual LookBook for the holiday season.
According to Shareablee, Oreo generated 120 percent more engagement on Instagram in November, with holiday themed campaigns, compared with the same time last year, capturing more than 376,000 total actions (likes and comments).
Oreo has highlighted the seasonal pack that uses creative layouts depicting interaction, which is the point of engagement with audiences.
Krispy Kreme introduces Santa Belly doughnuts with a simple question.
Engage audiences with reposts from your followers with a seasonal theme.
Share Content that audiences find useful such as DIY and recipe ideas, One of the most engaged posts on Twitter was a dessert recipe shared for Thanksgiving by Jell-O.
Highlight any special offers that you are introducing during the season, or share a window display that highlights your brand’s identity as seen for Nordstrom’s Holiday post.