Bud Light Introduces Limited Edition Super Bowl 50 Campaign

Bud Light in the newest TV Ad released a throwback commercial with a montage of images portraying nostalgia for viewers watching earlier Games. The spot announces the introduction of Bud Light Super Bowl 50 Limited Edition bottle, with a voice over stating “Connecting One Amazing Super Bowl Moment To The Next” and claiming to charge the game forward.

Bud Light has earlier released, #MyTeamCan video promoting every NFL team’s signature beer can. The can for the teams are customized with slogans that fans are likely to connect with.

Bud Light’s Facebook posts play on the Cans that show a Fridge being turned into a trophy case with Team Cans.

With Limited edition customized cans, Bud Light has created a wide net of social media posts with individual teams promoting Bud light cans as a build up for the Super Bowl 50.

The individual teams social media activity releases the new design for each team with an engaging post. The conversation can be followed on #MyTeamCan for the Super Bowl Series Cans.

Bud Light’s Tweet features a video showcasing different cans.https://twitter.com/budlight/status/675089390947831808

Instagram posts engage NFL fans with visual images that feature different teams’ cans with captions that captivate.


With reposts of images tagged by users, Bud Light has generated interest for Super Bowl Series Cans with fans as a build up to the Super Bowl 50.


Here is a preview of conversation surrounding #NFL on Twitter.