According to Shareablee, Sephora was the leading retail brand with the highest number of Social Media Actions followed by Nordstrom. Among Retailer Super Market and Department Store brands, Kohl’s took the lead for Social Media actions. Sephora’s social media actions are largely attributable to Instagram. 83 percent of Social Media Actions for Sephora were on Instagram.
Retail Video Strategy
According to Social Bakers for the retail category, for the US market, Kohl’s YouTube strategy with a Holiday Campaign saw an increase in YouTube subscriber growth, with a rise in video views with a Holiday themed campaign. Walmart, Target and The Home Depot saw a similar increase in YouTube subscribers. Walmart with a retailtainment approach released a series of Holiday themed videos that engaged audiences with musical scores. Target followed a storytelling approach that required audiences to follow an adventure themed video series. The adventures series was coupled with product hauls and deal forecasts for viewer engagement.
The most engaging Walmart’s Facebook Video post was about the power of giving. The post generated highest number of Facebook Social media actions. Macy’s Social Media Strategy engaging fans with “Make-A-Wish” campaign and Target’s strategy focused on deals delivered on Facebook Fans growth.