Under Armour in partnership with HTC has unveiled UA HealthBox that makes consumers concern about Health and Fitness the focus of attention, with connected devices termed as the Fitness System. The UA HealthBox comes ready with a fitness tracker, chest strap and an app that lets you track your fitness for different goals. All devices connect to UA Record an app hat lets the user record health and nutrition data, giving consumers the goals achievement in a snapshot.

Health and Fitness wearables are high on the priority of Internet Users with a survey highlighting a high purchase intent for Health and Fitness tracker and Smart apparel, with nearly three-quarters of respondents planning to purchase a Health or fitness Tracker in the next 12 months. According to eMarketer, The Consumer Technology Association (CTA), formerly the Consumer Electronics Association (CEA), surveyed 1,001 US internet users.

More than one-third of that group said they plan to buy a smart watch and 30 percent said they intend to purchase fitness apps in the next 12 months. Nearly  27 percent of health and fitness device buyers said they expect to buy wearable fitness devices, and the same percentage said they plan to purchase smart apparel.

The penetration of smart devices is likely to double by 2018. The number of wearable users is likely to increase by 61 percent in 2016.

 

 

 

 

UA HealthBox can be preordered in the US and is priced at USD 400.

Under Armour has mobilized significant buzz with tweets from Influencer Dwayne Johnson with over 9 Million Followers on Twitter and 38 Million followers on Instagram. The tagline Exercise Smarter. Feel Better. Live Longer positions the UA HealthBox as an answer to the anxieties surrounding the consumers about Health and Fitness.

 

Next Up, Under Armour Connected Sneakers.