Little Caesar’s launched a sweepstakes Fan Photo Contest offering Free Hot-N-Ready Pizza for a year as a winning prize for the contest #LCNation. The contest has been launched on Facebook, Twitter and Instagram with posts that invite audiences to follow the social media account for the brand on Twitter and Instagram and share their best Little Caesar’s pizza pics with #LCNation and #Sweepstakes, with a chance to win Free Hot-N-Ready Pizza for a year. The social networks preferred by US Teens according to Piper Jaffray survey, place Instagram as the most important network based on a survey of 9400 teens above the age of 16 years.
Little Caesar’s has earlier launched a Nationwide sale, celebrating its best pizza ever, Detroit-Style DEEP!DEEP! Dish pizza, starting November 2 through November 15, 2015, for USD 6 in place of regular price of USD 8. Little Caesars Pizza, known for its HOT-N-READY pizza and famed Crazy Bread, is the largest carryout-only pizza chain in the world with locations in all 50 states and 18 countries and territories worldwide. Little Caesar’s is known for quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes. Little Caesar’s Hot-N-Ready large pizzas are now available for USD 5.
User Generated Content For Gamification and Loyalty
Gamification is the new Loyalty game changer for brands with engagement rates higher than usual for brands that offer rewards for customers. Little Caesar’s has effectively used UGC for Gamification with a prize making audiences more loyal to the brand.
McDonald’s has earlier launched McDonald’s Game Time Gold Sweepstakes giving out,a grand prize for USD 500,000 every week, with winners announced on social media channels, based on codes, with no purchase necessary. Starbucks for Life gave five winning entries Free Starbucks For Life for contest that run from December 8, 2015, through January 11, 2016, with codes that they received on Starbucks purchases. For audiences who do not make it to the free Starbucks for Life win, 25 people won one year’s worth of free Starbucks, 125 won a month’s worth of joe, and 500 won a week’s worth.
Taco Bell launched Explore that rewards consumers for their behavior which is automatically detected with the app rewarding audiences for behavior such as mobile ordering or social media engagement.“As a brand, we wanted to create a unique experience that truly rewarded our fans for living their life and sharing online,” Taco Bell spokesperson representative Matt Prince told Loyalty360. “Rather than requiring consumers to just purchase menu items or interact with the brand to gain rewards, we’re connecting in a more personal way and tapping into an existing social habit to elevate what it means to ‘Live Mas.’”
A similar rewards program offered by Pepsi Pass rewards audiences allowing consumers to earn points by simply hanging out with their friends who also have the app, for a chance at hourly ticket prize-wins, or access a universe of prizes ranging from trips to top music festivals and concerts and dining credit with a range of Pepsi partner restaurants.
Little Caesar’s use of photo contest banks on existing consumer behavior of sharing photos, linked to a prize.
User Generated Content For Content Discovery
UGC is known to inspire trust in brands and trust in Reviews and recommendations varies for different categories, with 69 percent Trusting reviews and recommendations in restaurant category . For brands that link User Generated Content with Rewards are likely to inspire trust and loyalty from the audience.
Creating different iterations of UGC Contest linked to sweepstakes can engage different audience segments for your brand. Using UGC as a tactic for your Contests can strengthen the emotional bond for your brand with your audiences. A contest design preferred by audience segment helps audiences discover your brand content.
User Generated Content For Conversion
UGC increases CTR for your campaign by 5X when visual UGC is leveraged in ads, and increases conversions by 10 percent, according to statistics shared by OfferPop.
Visual UGC Increases Engagement
OfferPop found that there is a 50 percent lift in engagement with Visual UGC in social campaigns. Additionally, people tend to spend 90 percent more time on a website when a UGC Gallery is included. Effectively regramming UGC photo posts and including the photo posts in your brand content can increase conversion and CTR. According to SproutSocial, AEO uses Visual UGC for retention and influencer activation, “American Eagle Outfitters does a good job of this by encouraging customers to use the hashtags #AEOstyle and #AerieReal on Instagram and Twitter, letting them know that the best images will be featured on the brand’s website.”
Visual UGC for Referrals
UGC can be linked to referral marketing programs, such as tag five of your friends for increased chances for the draw.
UGC For Activation
Visual UGC can be linked to activation programs that require audiences to perform a certain action such as site visit, app download, subscription service sign up or sign up for a rewards program for increased chances to sweepstakes.