According to Shareablee, media publishers accounted for 1.5 billion total social actions in December (likes, comments, shares, retweets, dislikes), with 728 million actions on Instagram, 667 million actions on Facebook, 52 million on Twitter, and 17 million on YouTube (excluding views), for the US market.
Nature, Entertainment, Fashion, News and Sports are the leading categories for share of voice, with social media actions being the key metric.
Using an Influencer can make the difference for your posts getting shared.
Create posts that combine some of the elements mentioned in the Content Amplification Grid below. The posts that often use elements that are emotionally charging and surprising are often shared more than the ones that do not evoke an emotion.
Include Images, video, and Quotes to Tell your story.
Write Headlines that combine more than one or two elements.
Checklist For Viral posts
Does the content have an emotional element?
Does the post include shareable content types, such as facts, images, and quotes?
Is the topic one that resonates with your audience? Is it trending?
Is the format one that works well with your audience - such as practical tips or a quiz?
Does the post require your audiences to interact?
Do you have an Influencer that can amplify your content?
Do you know the key engagement metric to measure the success of your post?