Capitalizing on the social media conversation surrounding Super Bowl, offers brands and advertisers an opportunity to contextually engage the audiences for one of the most viewed and tweeted about sports event. There were over 40 Million impressions for Hashtag Super Bowl Rally during the Super Bowl XLIX.
Seven Ways Brands Can Engage Audiences With Social Media Conversation For Super Bowl.
Engaging Formats For Mobile Viewers
Publish your content with Formats that are best suited for Mobile viewing. Video posts bring about greater social media actions. To amplify your content present recipe ideas and DIY party ideas in mobile video format.
Influencers For Amplification
Engage Influencers to amplify your message. McDonald’s and NFL partnered with Influencers in their advertising to promote Game Time Gold sweepstakes. Bolthouse Farms and Chef’d are promoting party food ideas with Minnesota Vikings players Kyle Rudolph and Chad Greenway promoting a healthier way to enjoy treats.
The Big Game countdown is on! Order the @getChefd Party in a Box meal kit and homegate with your friends on #GameDay. The meal kit includes football pro #KyleRudolph’s fave #BolthouseFarms recipes www.chefd.com/partybox – Tap link bio. Don’t sideline veggies & fruits. #wings #carrots #celery #watermelonmintlemonade
Introduce a New Menu
Pizza Hut has launched a new USD 5 menu when you order more than two items on the menu. Brands looking at being in the consumers preference set for Super Bowl can plan a special Takeaway only menu at a special price for engaging Super Bowl fans.
A tweet from Buffalo Wild Wings engages the audience with menu options that are right for a game, with the hashtag Every Game Counts.
Launch A Brand Contest
Heineken’s What’s your play has prizes that can be won for the next party with engaging conversation ideas. Using ideas for User Generated Content such as a Photo contest can boost the engagement.
Fan of The Game Contest
Launch Fan of the Game Contest for brand salience and engage audiences with a contest designed to encourage interactions.
Choose a publishing partner that can engage Super Bowl audiences. Nascar in partnership with NBC Sports targeted racing aspirants with a Super Bowl spot.
Publisher posts and sponsored content as opposed to brand advertisements generate up to 8X more engagement according to a study by Shareablee.
Launch a Game Day Challenge
Publish a haul video or Game Day challenge video that captures the game fans attention with the search keywords that audiences are searching for. Here are some interesting product videos for Game Day Challenge.