Super Bowl 50 Brand Contests and Digital Activations

Acura’s Digital Activation

Acura’s refer-a-friend program lets fans and a friend enjoy a Precision Crafted Performance experience. Through Twitter Conversational Video, fans can share a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.

The digital experience links to a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Verizon’s Digital Activation

“Super Bowl is the pinnacle of sporting events and this Super Bowl 50 celebration makes the build up to the game even bigger, so we’re making sure that Verizon’s activation programs and platforms provide our customers with unprecedented access and experiences – far better than any other network can provide,” said John Nitti, Chief Media Officer at Verizon. “With our Better Matters approach and promise, we constantly raise our own bar to make being a part of our network reliable, fun, seamless and just plain better.”

Verizon has much in store for fans, both on the ground and coast to coast, from once in a lifetime experiences with NFL players, and tickets to the game at the Stadium, ensuring unprecedented coverage, speed and reliability for Verizon customers.

#Minute50 Rewards


Verizon’s #Minute50 campaign will reward Verizon customers every hour on minute 50 starting January 24 through February 7. The campaign will run both nationally and locally in San Francisco with a variety of prizing, including Super Bowl 50 tickets, NFL Merchandise, free data, TVs and even tickets to Super Bowl LI – a total of 336 rewards.  Prizes awarded in San Francisco will include exclusive experiences with NFL players on site as well as access to exclusive NFL events. Local winners will receive a text to claim their prize at the Verizon Access Zone in Super Bowl City presented by Verizon. To enter, Verizon customers can simply text “Minute50” to 502016 or if in San Francisco, text SFMinute50 to 502016 starting January 30.

Bringing Fans the Game Live


Super Bowl 50 will be streamed live through NFL Mobile from Verizon, available for all Verizon users at no additional charge on Windows, Apple and Android smartphones.  NFL Mobile will also offer up-to-the-minute scores, stats, highlights and Super Bowl commercials. Verizon will also bring the game to life in go90 by live streaming the game through NFL Mobile on go90 for Verizon Wireless customers.

Super Bowl 50 Advertising Tracker
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