The Secret To Spring’s Campaign Success

With Spring Season officially beginning  March 20, brands are ready with the seasonal themes to engage audiences in anticipation of a beautiful season ahead.

Krispy Kreme is ready with Spring Doughnuts that are available in stores from Feb 29. From the special edition doughnuts for Valentine’s Day and Game Day, Krispy Kreme has Spring doughnuts ready to make it worth the while for customers looking for ways to usher in Spring.

hersheys

Hershey’s announced the launch of carrot cake flavored candies for Easter with a White Chocolate base. Hershey’s Kisses Carrot Cake candies are available at Walmart, according to ABC News.

As reported by Time,  Hershey’s latest holiday treats are made with a white-chocolate base and an orange coating that is “naturally and artificially flavored.” The candies will be sold exclusively at Walmart with an nine-ounce bag costing $3.24, according to NBC News.

Fashion Brands have sprung new looks using NYFW as the right stage to connect with Spring Haute Couture.

Going with Trends and Seasonal favorites that audiences are looking out for, can create a topical buzz for brands.

Fall in love with the nude beauty trend! #HMBeauty natural definition kit is now in store.

A post shared by H&M (@hm) on

Takeaway 

Seasonal Packs bring your audiences back with campaigns that are likely to engage them in a personalized way. Occasions can be used to engage and target different audience segments.

Social Media Posts for Occasion-linked or seasonal Engagement, can help your Brand Content in being featured in the users native content or News Feed.

Showcase a trend prior to the season can engage users while they are considering new products, which is likely to increase purchase intent.

 

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