Key Insights For Movies Content Engagement


According to a study by Pixability, YouTube’s video content including clips, trailers and reviews pertaining to Movies Genre, has garnered 235B total views, 1.2B likes, and 660M social shares. According to Google Insights, In 2015, the top performing trailers from each nominee have collectively been watched over 200 million minutes on YouTube — that’s over 3.3 million hours, or the equivalent of nearly a million Oscar telecasts.


Movies Video content publishing such as trailers, clips and reviews, peaks during the Holiday seasonMost movie video content is published and timed for the holiday season. Users turn to YouTube during these popular movie release seasons to find, create, and share content.


Action is the Most Preferred Content making for 40 percent of views among the Top Hundred trailers followed by Animation and Sci-Fi.
Trailers are the Most viewed content format making for 89 percent of the Top content followed by Movie clips.
Fantasy is the most engaging content genre earning the highest average actions.
Creators’ Channels  increase YouTube Video views with as many views and engagement taking place from Creator channels as from the Studios.

To view the YouTube Movie trailers Leaderboard, Click here.

On Twitter the social media conversation ranges from The Oscars Challenge that awards audiences with exclusive prizes and publishers posts that engage users with posts about the character that inspired the reel life characters.

Engaging audiences with content that resonates for the Genre can be done with party ideas and DIY content as seen from the Target’s Facebook post.