Celebrating the 75th,  the commercial Candyman stars Red & Yellow helping Zedd and Aloe Blacc put a modern twist on an iconic classic and reinterpretation of Sammy Davis Jr.’s 1972 classic “The Candy Man.” The original track from the 1971 film Willy Wonka and the Chocolate Factory, was later made famous in a syrupy cover by Sammy Davis Jr.. Starting this month, customers will see peanut and regular M&M’s travel back in time with retro packaging from the 1940s through the 1990s.

As a follow-up to Candyman Commercial, M&M’s is planning a campaign asking customers to vote for the next permanent flavor of peanut M&M’s among three options that are starting to hit stores: chilli nut, coffee nut and honey nut, according to USA Today. M&Ms being the most recognizable candy, started as a Chocolate for the US Military with a hard-shell, and chocolatey center, and aims to remain relevant for the next 75 years by introducing,  new colors, flavors, textures and fillings, or new package designs made for on-the-go eating. The other changes planned will be more subtle, like transitioning to natural, rather than artificial, colors over the next five years. “That’s the beauty of this brand,” says Tracey Massey, president of Mars North America, which owns the M&M’s brand. “You can really innovate all over the place.” And that kind of flexibility may be what helps M&M’s stay on top at a time when many shoppers are cutting back on sugary treats.

With influencer posts M&Ms looking forward to celebrate its 75th, is visible across social networks as can be seen from The Today Show post, adding to the Social Media buzz.

M&Ms successfully engaged audiences with recipe ideas that are shared by brands that M&M’s users are likely to have an affinity for. Short-form videos are the most popular format across social networks. According to Shareablee, The Valentine’s Day recipes generated a combined 3 million social actions (likes, comments and shares) on Facebook, an average of more than 276,000 per post. They were shared 34 percent of the time helping to prove that useful content is highly shareable.