Open up with Oreo,opens a world of possiblities for an adventure in the world of cookies like no other. The chocolate and cream sandwich cookie Oreo, a Mondelez international brand launched the campaign earlier in the year. The campaign aims to create a deeper connect with consumers by helping them explore and fuel curiosity in every day lives by inspiring openness.

“As a brand that inspires openness and curiosity every day, OREO believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think, no matter where we live or what walk of life we come from,” said Jennifer Hull, Brand Director Global OREO.

Oreo launched Cupcake flavored cookies creating a robust flavors offering in addition to variants such as Oreo Thins.

The brand has definitely taken over the world of recipes with publishers and food brands alike sharing unique recipes that help audiences find an all new way to enjoy their favorite cookie.

Some of the recipes shared are a heady combination of Milkshakes, Ice Cream Tart, Rice Krispies and Oreo Cheesecakes.

For Easter the posts on Social Network have an Oreo special that allow users to get something together in time to make their Easter treats memorable.

Oreo UK has launched a contest engaging consumers with an all expenses paid trip to New York that runs right through March till the end of May.