Starbucks has an all new way of rewarding My Starbucks Rewards members with a Happy Mondays Campaign that will run for the month of March. Starbucks Rewards program members can look forward to Happy Mondays that bring newer ways to enjoy their favorites at Starbucks. Cool Off For Half Off gives a half-price Frappuccino, Sip, Snack and save makes snack time rewarding with a free snack and Shop and shine rewards customers with 5 Stars for a USD 10 or more order in a single transaction. The offers are available in the afternoon hours post 2 pm till end of day or store closing. Enjoy The Star Treatment available on March 21 will reward customers for an app purchase with 3 Bonus Stars for paying ahead using the app.
Happy Mondays offers are available for purchases made with the app or with a registered card. With member exclusives Starbucks has created an engagement strategy for Rewards members that is likely to activate heavy users and non-active members alike.
The conversation for Happy Mondays can be followed on #TGIM. Starbucks has launched Mobile Order and pay and order delivery rising to the challenge of Omnichannel customer. As a move to engage existing rewards members and encourage sign ups, Starbucks Happy Mondays offer linked to behavior targeting, aims to engage audiences by rewarding them for their existing consumer behavior. Starbucks saw an increase of 9 percent for same store sales in Americas with a YOY growth forecast at 12 percent for 2016.
Starbucks has seen success with Mobile and as posted by GeekWire as high as 21 percent of all sales at Starbucks are on Mobile.
Adam Brotman, Starbucks’ chief digital officer, noted in Q4, 2015 that the company’s busiest locations are seeing the highest adoption rates for the new mobile ordering service. For example, on Wednesday at the World Financial Center in New York, 10 percent of all transactions were done using Mobile, Order & Pay; at the Duke Energy Center in Charlotte, 20 percent of transactions were completed using the service; and at the Cleveland Clinic, 11 percent of transactions were completed in the same way.
“This is an example of how pleased our customers and partners are with Mobile Order & Pay,” he said. “We are seeing conversion rates and customer satisfaction scores from trials like we’ve never seen before.”
Brotman said that Starbucks will unveil new features in the first half of 2016 for the order-ahead service, including “suggested selling and pairing,” which will recommend items for customers to purchase, and “favorite stores and favorite orders.” There is also work being done to improve the estimated pickup time algorithm and accurate store inventory availability, he added.
“This is just the beginning of what we’re doing to improve not only adoption, but the experience,” Brotman said.