Snickers Hunger Innovations Campaign, introduces an all new take on satisfying Hunger. Snickers and BBDO have created a new advertising campaign introducing merchandise that can help satisfy hunger. The new products that set apart the Snickers Crisper campaign are being retailed on eBay, and the campaign creative introduces the product in the same format as the eBay. Punching pillow for when you’re angry and sleepy (angreepy), the tissue box swear jar for when you’re sad and vulgar (sulgar) and the Astro Tiara, for when you’re a spacey princess (sprincess). The campaign for Snickers “Hunger keeps inventing new problems, so we invented new Snickers Crisper.”
In a video creative format, designed to take advantage of Facebook’s Auto Play the brand introduces slang such as Angreepy and Slad to engage users, with a tonality that is bizzare as the rest of the campaign.