According to the annual Easter Spending Survey conducted by Prosper Insights and Analytics, the average US consumer is expected to spend USD 146 and the total spend for the holiday is expected to reach USD 17.3 billion. The planned expenses range from USD 5.5 billion on food, USD 3 billion on clothing and apparel, USD 2.7 billion on gifts, USD 2.4 billion on candy and USD 1.2 billion on flowers. The key activities quoted in the survey are visiting the family and friends (58 percent), going to a restaurant (16 percent) and cooking a family meal (56 percent). Children look forward to participating in an egg hunt (32 perecnt) and opening gifts.
Nearly 21 percent of shoppers plan to shop Online, according to a NRF survey of 7,264 consumers conducted on March 1-8, 2016. Among the smartphone owners surveyed, 22.8 percent will research products on their devices while 14.9 percent will use their phones to make a purchase.
Create Eggs-traodinary Content
Engage audiences with DIY Content such as recipes and ideas for decorating Easter baskets.
Plan Social Media themed posts that weave in the surprise that makes Easter a fun holiday to look forward to.
Plan an Instagram contest, announcing a lucky winner from the likers of the post.
Set Up a Raw Egg eating challenge.
Publish an Easter themed Video.