Airbnb, the world’s leading community-driven hospitality company, launched a Spring campaign #LiveThere that inspires users to feel at home while they travel.
The campaign focuses on building a stronger bond with audiences by choosing a place to live that agrees with their lifestyle. After an event. AirBnB open, that was attended by 5,000 Airbnb hosts representing 110 nationalities, which focused on bringing together Airbnb’s host community to connect and learn from each other.
With the tagline “Transform the world, one guest at a time”, Airbnb promises to be a complete lifestyle travel partner.
The new campaign builds on the theme, that finding a comfortable place to stay is only a part of experience to explore a city. To live there users are likely to look for the activities that are a part of their Lifestyle.
Looking at creating a brand experience for hosts and guests alike, Airbnb has focused on bringing out the neighborhood that your guests experience as integral to their stay. “When you stay in an Airbnb, you get more than a home. You get more than a city. You get a neighborhood. The local coffee shop is yours, too. Wherever you go, you get to feel like you #LiveThere. Even if it’s just for a night.”
Aimed at inspiring the audience to join as hosts and members for the program and engaging existing users, the spring campaign proposition is likely to boost engagement on social media channels for the brand. The Video engages users with cues of activities that are likely to make for an immersive travel experience.