Facebook is scheduled to launch Creative Hub for advertisers on Facebook and Instagram, allowing advertisers to choose the ad formats, view best practices and case studies within a single interface. Facebook’s Creative Hub is aimed at understanding the ad impact real-time while allowing advertisers to test Mock Mobile ads. Creatives and advertisers can now view their ads real-time in a News Feed environment to see how the ads will appear to their target audience when they go live. The Creative Hub will allow advertisers to see the impact of different creative approaches and get responses from different parts of the world for the same creative.
Facebook’s Creative Hub aimed at Mobile users and International markets is set to go live on Tuesday at the Cannes Lions International Festival Of Creativity in “Connect the World. Create for the World” session hosted by Facebook’s Chief Creative Officer, Mark D’Arcy.
With as high as 57 percent advertisers planning an increase in their mobile ad spend, and as high as 70 percent looking at increasing their mobile video efforts, as per the Social Media Examiner Report, Facebook’s Creative Hub will prove to be an important tool for ensuring creative performance.
The Creative Hub will help advertisers and marketers choose the ad format that are likely to evoke the best consumer response by being able to assess the customer response for different Ad Formats, Creatives and Call To Action.