Fox News #ProudAmerican campaign received a momentous boost with an Influencer strategy that brought in over a Million impressions with 200 posts on Twitter. The campaign with a strong Influencer thrust engaged audiences emotionally, with Twitter as the lead channel where most of the engagement came by way of Retweets. The most popular post was a video post.
Video posts that have a message which emotionally inspires people is often found to be shared more than a factual message.
Influencers matter and for brands that are looking at a campaign which requires content to be shared at a specific time, getting the right influencers can make all the difference.
Introducing the more popular announcements within a context resonate better with the target audience.
The other brand posts that had messages featuring the ways audiences can best celebrate were found to be shared and liked more. Some of the brand posts that engage audiences feature new products, as can be seen from Krispy Kreme limited edition doughnuts.