In less than a week, Nintendo’s Share price surged by more than 25 percent, reportedly adding USD 7 Billion to the company’s value, with a Location centric AR Game Pokemon Go. According to The Forbes, “The Japanese company’s stock price surged 25% on Monday after climbing late last week, which helped add $7 billion to its market cap in short order.”
Pokemon Go is the most downloaded game, climbing to the top of App charts, with most downloads in the first 4.5 hours. Some of the stats for the game shared by TechCrunch are:
Go made it to the top of the App Store chart in 4.5 hours, a record among recent gaming titles. It was already the 5th top grossing app in the U.S., above Clash of Clans and Candy Crush just a day following its official launch (Miitomo only ever made it as high as 73 on the top grossing chart)It was top in both downloads and revenue in Australia and New Zealand two days into launch
With augmented reality the game creates a post console engagement for users as they look for characters in the real-world.
According to The Verge,
“Pokémon Go is an exploration game designed to get you walking outside. Its core components involve checking in at Pokéstops to collect items, capturing the creatures that do show up on the map, and battling. Pokéstops could be anything from your favorite coffee spot to a funky building you’ve walked by but never noticed before. Visiting them just means spinning a small circular photo of the location when you’re physically nearby. Items then spill out in bubbles for you to pop with your finger to collect. There’s also a system to hatch eggs, which may contain rarer pokémon not easily found in the wild, by walking with the app open or when wearing the Pokémon Go Plus wearable on your wrist.”