Emojis are mainstream with all target audiences on social media and riding the wave, L’Oreal has launched Beaumoji Keyboard that make your conversations fun and flawless. The keyboard offers 130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts. According to the press release. “We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening,” said Rachel Weiss, Vice President of Innovation and Entrepreneurship at L’Oréal USA. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”
Visual themed campaigns are increasingly popular with brands as audiences connect with visual images faster. To engage target audiences L’Oreal has launched a design contest inviting users to share the newer emojis with #BeaumojiContest. The contest gives three winners a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York, where the winners will reveal emojis live with Influencers and industry enthusiasts.
The use of Emojis has increased Year Over Year with Android users using it 60 percent times more than iOS users. The Emojis in Email have been used 71 times more vis-a-vis the last year.
Leveraging the trend on Social Media, Twitter has announced the launch of sticker packs that can be added to your images to make conversations fun.