Brands And The Rio Rush


Google Launches Doodle Fruit Themed App For The Rio 2016

For the opening of the 2016 Olympic Games at Rio, Google Doodle is customized with Fruit animation and athletic events, and to add to the opening ceremony, Google has unveiled an all new Fruit Themed Mobile app. The Mobile Gaming app has an all new take with updates available for Android and iOS . Calling it the Doodle Fruit Games, the post on Google doodles page posts “Today marks the season opener of the 2016 Doodle Fruit Games! For the next couple of weeks, we’ll journey to an otherwise unassuming fruit stand in Rio, where produce from all over the market competes for the title of freshest fruit. To play along, get the latest Google app on Android or iOS, and tap the Doodle. Learn more at and let the games begin!”


Cool doodle

Brands Conversation Surrounding the Olympics

The 12 official sponsors for the Olympic games are  going with a video focused strategy making fan engagement a priority with brand messaging that build on team spirit and enthusiasm for the sport.


As the conversation for brands spirals on social media channels, here are some of the videos that are making news on social media channels. The Top viewed brand videos are  Samsung Mobile at 54 Million, Visa at 44.6 Million, Nissan 27.5 Million and Gillette 27.4 Million.


Apple Debuts Human Family Themed Commercial

Apple in line with Shot on iPhone series debuted the Human Family commercial a day before the start of the games celebrating connections and friends prior to the start of the games.

Brands that are creating the highest number of social media mentions have leverage the theme of finding something special in yourself that inspires greatness.

Nike’s Unlimited campaign with a series of testimonials from athletes based on an insight that success is often achieved by challenging ones own limits.

Hershey’s post with a #HellofromHome inspires soul-searching for the athletes at #Rio2016.

For Brand Marketers here’s an Infographic that can help you identify audience segments.