Make News with the Firsts
The content that has gained maximum shares for Olympics in last week centers around the newsworthy events. The shares are highest for content that stirs an emotion ranging from happiness, excitement to surprise.
From the BuzzSumo analytics about the most shared posts, PetaPixel’s post is the most shared post among the top five most shared posts of the week.
Use Awe Inspiring Visuals
Peta Pixel’s post about Canon’s Stockpile at Olympics is shared with visuals that are likely to create an awe with the readers. Posts that are making it to the leader-board often shock the readers from their comfort zone inspiring them to share the feeling of awe that they experience.
Tell Your Brand’s Story In A Context
Content Marketing that makes your Brand’s story meaningful within the context is likely to resonate better. Bon Appetit’s post on What Olympians are eating for good luck strikes a chord with the followers of the games. Sequencing your posts with sports that are prime for the day and users are most engaged on is likely to bring in increased engagement. Bon Appetit’s post about Beach Volleyball was timed for the day of the event generating strong interest and promoted on Social networks. With Over 30 Million search results for any sport on google, you need a focused content marketing approach for your brand or content to be found.
Promote Your Stories On Social Networks
Create engaging content with a story using influencers or a dedicated branded property such as the Olympics Breaking News. Promote the same with the hashtag that users are following the conversation on for the topic.
Use Video Posts
Video posts on social networks have generated the maximum engagement. The content on video other than the commercial advertisements that is most likely to be acted upon and engaged with ranges from quirky to behind the scenes stories that pique the interest of the viewers.
Behind the Scenes, Visual posts bring out a similar level of interest on social networks.
Use Content For Promoting Campaign Posts
Adidas’ #SpeedTakes campaign with video posts sets apart the winning play for Olympians with posts that talk about what it takes to win. The posts are about how athletes can with focus, instinct, guts and creativity, imbibing the spirit of the games in the posts on Twitter.
Style Your Posts
Theme your posts with a style that gives users a different content experience. Gymnastics posts from NBC Olympics give the users a different content experience with action oriented shots that are stylized to give viewers a fluid experience.
Viewers engaging with your content are looking for ways to follow the games with snapshot content. Organizing the information with summary posts and visual galleries, can make for audience that returns to your site or social media channels.
Aggregate your content with a simple user interface, where the audience can return to follow the topic. Aggregated content can make you the preferred network for knowing more about the topic.
Use News-worthy Audio Streaming
Audio streaming in the hot new kid on the block. Create Podcasts that are going to bring out the lesser known facts and figures about the Olympic games.