Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates.

With nearly 50 percent of  US viewers planning to  watch  Olympics Live , Live Video interactive content could be the new tactic for increasing audience engagement. Adding Multiple calls-to-action in your Live Video content leads to greater interaction in comparison with Linear Video.

Adding quizzes and questions to your video makes for content that encourages the audience to take part and generates increased engagement, view-through and completion rates for your Video Content. Facebook Live API has several interaction elements  to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation.

With NBC Olympics and Samsung Gear VR partnering to bring 85 hours of 2016 Olympics footage in Virtual Reality, the rumors are that Live VR footage may soon be a reality.

Brands looking at increasing engagement rates for their campaigns associated with events can use Interactive Video content that engages the sports enthusiasts.

Interactive Video content in endorsements and posts from Influencers on Social Media makes viewers active participants with interactions. Sharing comments and interactions with hashtags and Custom Interactive campaigns that  with multiple choice options generate higher actions.

 

Boost your Live Video engagement with Content and Mobile Video and Publisher posts  that work as a prequel to the Live video. Adding Interactive Calls To Action To Your Live Video Content can bring in increased Video Completion rates and increase the time spent by the audience in viewing video content.