Holiday Gift Guides are a popular way to engage audiences during the holiday season, and publishing guides early in the season engages your buyers well ahead of the prime-shopping time.
You can start with popular gifting ideas that cue in the season and engage the shopper for all possible options that are available. Content and App marketers that are looking at publishing Holiday Gift guides can start as early as September, with products and gift ideas that are likely to be engaging for the audience.
A popular approach to Gift Guides is to classify your best-sellers with the price range and promote the collection to an identified target audience. You may choose other themes based on a segment that you are targeting with popular gift choices as seen in “Gift For bakers” image below.
Facebook Dynamic Product Ads
Facebook’s Dynamic Product Ads can help you promote your product catalog featuring holiday gift guides to the right person at the right time, across devices by uploading Holiday Gift Guides for different price points.
Decide on Partner Programs
Your Holiday Gift Guides can be featured in popular rewards programs that allow users to redeem reward points for merchandise featured in Holiday Gift Guides. An interactive message that encourages audience to send a personalized message can go a long way in making Holiday Season Gifting more memorable.
Create Personalized Messaging for Brand Resonance
Holiday Season Gifting that has the option of personalizing the message tends to be more memorable and resonates better with the audience.
Native Advertising and Gift-Guide Feature
Native Advertising for Holiday Season Gift Guides can create recall for your brand by identifying the most influential publishers in your customers’ journey. Creating a Gift Guide icon or an app in your Facebook Fan Page or a Blog Feature can help audiences discover gift ideas well before the shopping season.
User-Generated contest and Sweepstakes
Plan a contest that encourages your audience to post their Gift-giving ideas as well as holiday ideas for the season with a Sweepstakes that keeps them engaged around the shopping season. A good example shared by Spredfast is “Shoppable Mosaic”, that encourages audience to share personalized images with your brand’s products with a unique hashtag.
Create a Holiday LookBook that lets the audience shop your range with unique gift ideas featured for engagement that center around Holiday Season shopping and gifting and save the gift ideas to a Wishlist so they do not have to search for the perfect gift again.