Content marketing Plan is required by businesses for meeting their Marketing and business goals. Create a Content marketing plan in these eight easy steps.
Start With Your Content Marketing Goals
Start with defining your goals. The goals could vary from building trust with your customers to raising awareness or deepening loyalty with existing customers. The goals should be SMART (Specific, Measurable, Achievable, Realistic and Timely). Each goal should have a budget assigned to it and check your performance against the budget to achieve the best ROI.
Build a buyer persona for your audience. Identify the top two personas for customers you wish to target. A buyer persona deals with your customers motivations, pains, trusted sources and process of how consumers consume your content. Based on Buyer Persona, yo can determine how you want to tell your brand’s story to them.
Identify the most profitable keywords for your buyer persona. Study competition to understand the keywords they are using to target audiences. Use Free keyword research tools to identify the right keywords.
Content Marketing Planning Sheet
Write and Optimize Your Content
Optimize your content for Search Engines, to ensure that your content can be found. This can be done by optimizing your content for SEO, following copywriting tips and a checklist for your blog posts.
Publish Your Content
Publish your content on all available platforms including blog, forums, LinkedIn and other third-party sites.
Promote Your Content
Promote your content on Social Media sites, and brand sites. Share teasers of your content with paid search and brand sites.
Measure Refine and Repeat
Measure the performance of your content by mapping the performance for key metrics.
Lead Generation Metrics