Three New Tools To Help Brands Use Instagram Stories For Holiday Season

Using Instagram stories for Holiday Season can provide an all new way to engage the users on the go and mobile devices. Instagram has added new tools to Instagram stories “Boomerang, Mentions and links” that make story telling on Instagram more fun and engaging. Instagram ads are now available in vertical format.

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Create a Preview Montage with a series of Images

To celebrate the Holiday Season with your remarkable offers, use Instagram stories to give a preview of deals and offers with Boomerang on Instagram.You can capture shots of deals available in your stores as a preview to the audiences.

How much game you got? #asus #pcgaming #pcgaming101

A post shared by Best Buy (@bestbuy) on

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Create a Boomerang with these simple steps. Swipe right from your feed to open the stories camera. A new format picker under the record button lets you select “Boomerang” mode. Tap record and the camera will stitch together a burst of photos into a mini video that plays forward and backward. Then share it to your story.

Use Mentions in Your Story

Use @Mentions in your story to engage audiences. You can choose to mention “Early Bird” offers and winners of  Early Bird Offers using mentions in your story.

Use See More Links

Instagram is testing “See More” links that allow users to see more of the story with “See More” links. This is a test that lets verified accounts add links so it’s easy to learn more.

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To learn about using Instagram stories, for your business, click here.

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