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Category: Digital

  • Five Ways To Supercharge Your Super Bowl Advertising

      Brand Your Content With Emotion Advertisers with highest positive lift in emotions for their advertising used content that made audiences react with positive emotion as studied by Networked Insights. According to Networked Insights,  positive emotions  studied were as follows:  Amusement, Excitement and Joy, Love, Like, Happiness  and  Trust and negative emotions are Boredom, Confusion, →

  • Amazon Launches Newer Prime Perks

    Amazon Prime according to a research survey by Cowen, penetrated nearly 40 percent of the U.S. market, with some 41 million members, according to a survey of 2,500 U.S. shoppers. An earlier research by NPD group indicated that over 24 percent of US Households had at least one Amazon Prime account. For a limited time Amazon Prime →

  • Little Caesar’s Launches #LCNation Sweepstakes

    Little Caesar’s launched a sweepstakes Fan Photo Contest offering Free Hot-N-Ready Pizza for a year as a winning prize for the contest #LCNation. The contest has been launched on Facebook, Twitter and Instagram with posts that invite audiences to  follow the social media account for the brand on Twitter and Instagram and share their best →

  • Mobile Makes For 18 Percent Of Holiday Season Online Sales

    comScore has reported an increase of 13 percent with total online sales for the holiday season, reaching USD 69.1 billion, compared to USD 61.3 billion spent online during 2014 holiday season. USD 56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days last year, while online sales from mobile devices increased to →

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