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Category: Digital

  • Targeting In-Store Shoppers With Mobile Ad Campaigns

    According to Google, Shopping-related searches on mobile have grown more than 120 percent year-over-year. The interest for Gifts and Holiday Shopping is sustained through till Christmas, in place of prominent peaks during Cyber Monday and Black Friday only. Target found that three-quarters of their customers start their shopping experience on a mobile device and Walmart has seen →

  • Holiday Shoppers Prefer Socializing Next To Gifting

    According to the Deloitte Holiday Survey, “The bulk of holiday shopping continues to take place in December with 44 percent of shoppers planning to wait until December or later to shop, up 5 percentage points from five years ago”. According to NRF the difference in shopping patterns for men and women is evident with men →

  • Holiday Marketing Checklist For December

    With marketers focusing on  Holiday season shopper engagement to bring in loyal customers post the seasonal sales, here is a checklist for advertisers that can help them get the best Return on Ad Spend from their campaigns in the month of December.     Online Search  According to Bing Ads Insights at least 80 percent →

  • Cyber Monday Online Sales To Exceed USD 3 Billion

    Walmart introduces Cyber Monday Deals early with a free pick-up is store starting today. With a higher than expected off-take Adobe predicts that Cyber Monday will be the single largest online sales day of the year breaking USD 3 Billion mark, with a 12 percent YOY growth. “US consumers have turned into digital shopping ninjas →

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