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Category: Digital

  • Facebook Introduces Reactions

    Facebook is introducing Reactions. Instead of the “dislike” button many Facebook users have been clamoring for, the Menlo Park, California-based social network is testing out buttons that represent the emotions of love, yay, ha ha, wow, angry and sad. According to Fox News Network, Facebook is testing different reactions as an alternate way to express →

  • High Energy Ads Resonate with Younger Audiences

      Nielsen’s Global Trust in Advertising Survey carried out for more than 30,000 consumers in 60 countries, revealed that the action taken on ad formats exceeds the trust in ad formats. The most trusted advertising is recommendations from friends and family followed by brand owned channels and consumer opinions posted online is the third-most-trusted format. People’s →

  • Steps To Successful Brand Strategy on Social Media

    According to a research report by Forrester, the average posts on Social networks by the Top 50 Global Brands have increased, however the interaction rates for all networks except Facebook are declining. Top brands on Facebook have doubled their fan count over the last year with average number of fans for each brand being at →

  • New Apple Watch Campaign Humanizes The Brand

    Apple Watch’s new Advertising Campaign with six different 15 sec creative spots, humanizes the brand, while focusing on benefits of the Watch for different customer segments. The Spots titled Sprinkle, Ride, Date, Train, Cycle and Sing, highlight the key moments in customers lives when they are most likely to use the watch, helping audiences connect →

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