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Category: Digital

  • Google Launches Universal App Campaigns, Customer Match and Similar Audiences

    Google with its large display network, offers advertisers unparalleled reach for advertisers seeking to optimize the reach for their campaigns. To capitalize on the ability to target audiences across sites and channels, Google has launched Universal App Campaigns that can be set as a Campaign type within AdWords , helping app publishers in getting their… →

  • Five Social Media Campaigns For 2015 And Key Lessons For Brand Marketers

    Brand Marketers looking at social media channels, to promote their brands can benefit from the social media strategy followed by  five brands, with engaging contests, partnerships, product launches and newer customer experiences to create significant buzz. Seasonal Product Launch Oreo’s limited editions launched through the year to time the launch with different seasons, has created an… →

  • Key Insights and Trends For Mobile App Publishers

    In a report published by comScore based on an independent research with Smartphone users and key findings from  comScore Media Metrix® Multi-Platform, the App usage seems to be the fastest growing category for Digital Media consumption, with a visible lift in Brand and Ad performance for Native Mobile Video Advertising. comScore has emphasized on the factors… →

  • Three Key Digital Moves For Your 2016 Digital Marketing Watchlist

    “One clothing brand turned Fashion Week into its own interactive shopping playground. Real-time video, data and rich user-generated content from celebs was combined with user-generated fashion selfies pointing at a curated catalog for real-time shoppable fashion. The result? The brand saw a 75 percent sales uplift on trends featured in the campaign”. In a report that enlists the… →

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