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Category: Digital

  • Engaging Mobile Shopper With Holiday Messaging Campaign

    Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle. Getting your mobile campaign ready requires knowing mobile moments for your brand that are seen as more relevant. Knowing your customers’ journey is important to promote with mobile messaging as it identifies opportunities that →

  • Top Ten Tips For Planning Holiday Campaign

    Holiday 2014 retail eCommerce grew 7 percent to a total of over USD 100 billion, and Cyber Monday 2014 drew in USD 2.038 billion in sales on desktops alone.  Some of the highlights from 2014 are: Cyber Monday is the biggest day for online sales, Green Monday is the second biggest digital Holiday Season Shopping →

  • Boost Your Sales With Facebook’s Dynamic Product Ads

    Retailers and brands targeting audiences with personalized campaigns can use Dynamic Product Ads in Facebook News Feed or Audience Network to improve the campaign ROI. The Dynamic Product Ads campaign can help target audiences in a timely manner to promote a specific product or for retargeting audiences that have visited your site for a specific →

  • Facebook Audience Network Introduces New Ad Formats

    Facebook Audience Network has added newer features to the advertising suite, making it a robust offering for advertisers for promoting mobile apps. Facebook Audience Network offers better ROI for advertisers with a lower cost per purchasing users and a better average revenue, yielding almost a 20 percent higher revenue than other display networks. Facebook Audience →

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