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Category: Digital

  • Content Marketing Trends For Holiday Season

    Creating Branded Content, that is most likely to resonate with your audience and increase  site traffic, requires planning the content experience for your target audience. Your holiday season content  seeking to educate, inspire, and convert your audience with a seasonal context, requires a plan. According to Think With Google, shoppers are increasingly searching for products →

  • Five Steps To Measure Social Media Success

    Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals.   Start with a Snapshot Start measuring the performance of social media engagement across channels. Start with a complete snapshot of  your performance across channels, covering the following attributes: →

  • 7 Insights For Email Marketing

    Based on a study of over nearly 750 companies representing 3,000 brands in 40 countries, the email benchmark study done by IBM, and Experian’s Q2 2016 Benchmark report , here are 7 insights for Email Marketing. Social Media Open rates during the holiday season are lower, making it important for retailers to increase the frequency during the holiday →

  • Content Marketing Vs. Native Advertising

    Telling the difference between Content Marketing and Native Advertising may not be easy. Here is a summary of key differences that can help you understand how to choose the approach that is right for your brand. For Content Marketing the goals are throughout the marketing funnel right from generating awareness to increasing conversions. For native →

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