• Digital Brand Advertising Gains Increased Advertising Budgets

    With increased Mobile and Digital advertising budgets over holiday season, to get better response rates to marketing campaigns, brand advertisers are seeing better response to brand advertising campaigns and not only response driven advertising. The trend is seen across mobile, social media, video and other digital advertising channels such as apps, messaging apps and third-party

  • Key Trends To Boost Your App Marketing In 2015

    Apps have emerged as a standalone sales  channel bringing in new customers for brands beyond the online, retail store-fronts and social networks. To engage audiences in 2015, a study  by Localytics has been shared in The App Marketing Guide 2015. Personalized campaigns based on segmentation are recommended as an effective Marketing Tactic for 2015 to

  • Video in Spotlight and Fun Facts About Christmas Shopping

    People chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year. The key word there is “chose.” Brands are making content that people want to watch, and those people are coming to YouTube to tune in. As for advertising Brands are creating content that people want to view. This

  • Five Marketing Tips For Keyword Targeting on Twitter

    Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here are Five Tips  shared by Twitter Advertising, to use Keyword Targeting in your Twitter Ads to make your Twitter campaigns more effective and target users

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