People chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year. The key word there is “chose.” Brands are making content that people want to watch, and those people are coming to YouTube to tune in. As for advertising Brands are creating content that people want to view. This is true for Native Video Content as well as Video Advertisements as seen for the Nike Advert “Winner Stays” that has exceeded over 100 Million views.
Social Bakers evaluated and analyzed 20,000 pages for Brands, Media Companies and Celebrities and found Facebook is fast rising as a stand alone channel for Video Distribution. Facebook pages posting Facebook videos exceeded the number of pages sharing YouTube videos as posts. Video on Facebook for Westjet has generated 1.14 Million Views and 11,500 likes.
In a Facebook post by Westjet Titled “Westjet Christmas miracle – Spirit of Giving”, they have taken the concept of giving to a small Village and promoted the same with a “Video” and a blog post and a Facebook Post. “This year we’re bringing a snowy Canadian Christmas to a community in the Dominican Republic. Read the blog to learn more: http://fly.ws/2014XmasMiracleBlog Watch on YouTube: http://youtu.be/p-BKX3G0BpQ #WestJetChristmas”
For the same campaign on Instagram, a mobile video post has garnered over 500 likes.
According to Social Bakers, the number of Facebook video posts now exceeds the number of YouTube video posts and the interactions generated for Facebook Videos is greater than all other Video posts on Facebook. Content creators are now posting more native Facebook videos than YouTube videos on their pages.
In line with the trend a Video distribution company, Virool has developed a new technology that helps you distribute video content to over 100,000 publishing properties. With Virool’s new distribution technology, you can
Get your Facebook videos in front of a highly targeted audience
Build custom overlays and banner ads on top of the Facebook video player
See real-time analytics that show instant campaign results