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Category: Digital

  • Campaign Optimization for Mobile Shopping

    Mobile has continued its rise in online shopping, setting new records on Christmas Day in 2013 in the US mobile devices accounted for 48.1 percent of Online traffic. Cyber Monday mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total →

  • Win Starbucks for Life with “Starbucks Win”

    Starbucks has a brand new offer to make the holiday season even more fun or as Starbucks captions it “Wonderful-ler”. You could win “Starbucks for Life” by using the Starbucks Gift Card or Starbucks App right through January 5, 2015. The Promotion gives a chance to win Starbucks for Life fulfilled as a daily credit →

  • Google Shopping Campaigns Score Conversions on Cyber Monday

    Google Shopping Campaigns and Product Listing Ads are designed to increase visibility for specific products linked to a shopping campaign or a season with a targeted demographic and flexibility of targeting on specific devices. The seasonal trend is reflected in spikes in Search Advertising during the peak shopping days and the results of the campaign →

  • Cyber Monday Online Sales Set New Record

    IBM Digital Analytics is the industry’s leading customer engagement platform with expertise working with 8,000 global brands and 35,000 commerce engagements. According to IBM Digital Analytics Report the key Highlights for Cyber Monday Sales are: Cyber Monday continues to outpace Black Friday and Thanksgiving as the biggest online shopping day of the year with online →

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