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Category: Digital

  • Pixar And The Art Of Storytelling

    Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the success of the film’s story. Strong characterizations is one of the factors that lend to the relatability for a story. Encouraging audiences →

  • Lay’s Flavor Swap Interactive Campaign Yields Results

    Flavor Swap campaign for Lay’s on Instagram, yielded results for Frito-Lay North America by increasing the reach for the campaign, lowering the cost and increasing the sales. The interactive campaign on Instagram brought about an increase in in-store sales. The use of Instagram in its campaign increased the reach for the advertiser by 5 percent, →

  • Key Takeaways from Olympics Campaigns

    Kantar-Millward Brown’s study for Olympics advertising, based on an extensive consumer survey for 2016 Rio Olympics, examined different Creative approaches to understand the creative approach that works best for sports events. The Winning creative approach was seen to be Transcendental Narrative approach. Transcendental Narrative  advertising  ties in a purpose and positions the brand for a value →

  • Facebook Launches Marketplace

    Facebook has launched Marketplace in  the US, UK, Australia, and New Zealand on the Facebook app for iPhone and Android targeted at over 18 years old Facebook users. Based on the insight that over 450 Million people buy and sell from each other on Facebook Groups, Facebook Marketplace aims to be a convenient location to →

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